Skip to content

SafeSize raises €14M Series B funding round to fuel its international growth & tech innovation

28 March 2023 – SafeSize, the innovative retail tech company that is helping people find the perfect fitting shoes in physical and online stores, announced today it has raised €14 million in Series B funding with participation of Phaistos Investment Fund as well as existing investors Convent Capital and 3TS Capital Partners.

The funding comes at a time of growth for SafeSize. As part of its strategic plans, SafeSize will use this capital to expand internationally entering new markets such as the US, fuel its growth in the APAC region, further invest in tech innovation and scaleup its product offering leveraging 5G connectivity.

SafeSize has pioneered a new way for footwear retailers to provide their customers with personalized shoe recommendations, strengthening its leadership position in the footwear virtual fit market. Through its proprietary technology, powered by AI, it matches consumers’ 3D foot data and personal preferences with the world’s largest shoe database to provide highly accurate and personalized shoe recommendations, in just a few seconds.

SafeSize powers the largest retailers in the footwear industry today, such as INTERSPORT, Decathlon, Sports Direct, HOKA, New Balance, Sketchers, Super Sports Xebio, CCC and Marks & Spencer helping them increase conversion, drive sales, build customer satisfaction, capture valuable data and at the same time reduce returns. With offices in Netherlands, Slovenia, Greece, China and most recently expanding its operations in Australia and New Zealand, SafeSize has helped more than 20 million consumers in 50 countries find the perfect fitting shoes.

The company also operates 9 shoe scanning facilities around the world, scanning and analyzing more than 1.5 million shoes every year, creating the world’s largest database of shoes inner dimensions, sizes and other characteristics.

The new funding round enables us to accelerate our journey towards our mission to transform the way shoes are produced, sold and discarded around the world. I’m thankful to our super talented team and our amazing partners for the journey so far. Special thanks to our valued investors Convent Capital & 3TS Capital Partners for their continuous support and to our new investors Phaistos Investment Fund for their trust in our team and vision!
Angelos Stavrakis SafeSize’s founder.

Featured posts

The latest industry news, interviews, technologies, and resources.

SafeSize Founder & CEO wins “Entrepreneur of the Year“ award

Angelos Stavrakis, the Founder & CEO of the innovative retail tech company SafeSize, was named “Entrepreneur of the Year” during the Athens Chamber of Commerce and Industry Awards – a
Read More

SafeSize wins “Startup of the Year“ award

SafeSize, a pioneer in footwear retail technology, was named “Startup of the Year” during the Startupper Awards 2023 – the foremost awards celebrating excellence within the Greek innovation and startup
Read More

The idea of SafeSize was born in Greece and now travels around the world

Angelos Stavrakis, Founder & CEO of SafeSize, in an insightful interview with Business News Magazine spoke about the company’s growth journey, the recent funding of 14 million euros, and his
Read More

Meet Debbie van Veen, SafeSize Chief People & Culture Officer

Meet Debbie van Veen, our Chief People & Culture Officer!  Debbie is a valued member of the SafeSize team and has played a crucial role in shaping our company’s people-first
Read More