SafeSize & Leading Global Footwear Retailers
SafeSize’s AI Virtual Fitting Technology Transforms the Omnichannel Shopping Experience
79%
31%
21%
+2 million shoes analyzed per year
+30 million people scanned
1. Situation
Footwear retailers needed to modernize the footwear shopping experience—across channels.
→ Increasing pressure to reduce returns and boost conversion
→ Growing consumer demand for personalized shopping
→ Lack of consistency between instore and online shoe shopping experience
Retailers across segments—sports, kids, and fashion—faced a critical challenge: how to deliver a personalized shoe shopping experience across physical stores and ecommerce. Traditional sizing methods created friction, confusion, and returns. With customer expectations shifting toward personalization and convenience, SafeSize was brought in to reimagine the shoe fitting and shopping experience.
2. Task
Deliver a seamless, data-driven, omnichannel shoe shopping experience
→ Introduce 3D foot scanning and personalized shoe size and model recommendations
→ Enable cross-channel consistency for sizing and fit
→ Use data and insights to drive smarter CRM, stock, and sales decisions
SafeSize’s task was clear: empower footwear retailers to personalize the shopper journey through AI and 3D scanning. Whether online or instore, customers should get accurate shoe recommendations based on their unique foot profile and preferences. Retailers also needed customer foot and shoe data to optimize inventory and boost campaign precision.
3. Action
→ Deployed ScanMate 3D foot scanners instore
→ Integrated FitMate3D solution into ecommerce flows
→ Personalized shoe recommendations across all channels
→ Collected customer data and insights
SafeSize rolled out its proprietary 3D scanning and shoe recommendation solutions, ScanMate3D (instore) and FitMate3D (online),across multiple retailers in over 60 markets. The AI-powered engine used 3D shoe and 3D foot data as well as customer preference data to recommend not just the right shoe size—but the right model. Through real-time integration with CRM and stock systems, SafeSize also enabled retailers to turn data into actionable business insights.
4. Result
→ 79% boost in sales conversion for scanned shoppers
→ 31% lift in average shoe price
→ 21% drop in return rates
→ Successful implementations across +60 countries
The impact was measurable. Retailers saw more confident purchases, fewer mismatched returns, and higher basket values. SafeSize helped transform virtual shoe fitting into a business driver—combining customer satisfaction with commercial results.
